Hi, I'm Helen

A bit about me.

Product marketer who believes the best B2B stories are the ones that make a CFO feel something. My happy place is at the intersection of strategy, content, and launches. There's really nothing more satisfying than turning messy product reality into crisp messages that move pipelines.

Helen White
My superpower

Turning "we built it" into "they get it."

Philosophy

My PMM philosophy.

01

Lead with empathy

02

Listen, listen, listen

03

Measure literally everything

04

Progress > perfection

Huge fan of
  • Data-driven action plans
  • Scenic running trails
  • Suspense novels set in historic Britain
  • Bluntly constructive feedback
Try to avoid
  • Excuses
  • Buzzwords
  • Doing repetitive tasks AI can handle
  • Palm oil