Case studies

GTM launches.

Overviews of launches I led as the sole PMM across MVP development, market validation, positioning & messaging, beta program, sales enablement, and cross-functional execution.

01

Envoy Workplace

Platform consolidation

The Envoy Workplace launch consolidated multiple workplace management products into a single dashboard with centralized analytics. The GTM strategy combined product, sales, and marketing-led approaches with curated messaging per audience and a beta program for insights.

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02

Envoy Connect

New product rollout

The Envoy Connect launch entered Envoy into the $3 billion commercial real estate industry, expanding concierge-level security down to the ground floor lobby with the most user-friendly system yet. We took this product to market in partnership with Brookfield Properties, a national CRE firm.

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Additional launch examples available upon request.