Enablement library
Sales enablement.
A range of high-performing assets I've created and project-managed to empower GTM teams and accelerate deal progression at every funnel stage.
Video
Introduction to Radius
I conceptualized, pitched, storyboarded, scripted, oversaw casting and shooting, and activated this video (and its many repurposed versions) across the GTM org and core channels. It quickly became our top driver of MQLs by clearly illustrating Radius' differentiation through real customer proof points.
Interactive Self-Assessment
Checklist for Mega-Brokerage Team Leaders
A tactical checklist designed to steer team leaders towards the conclusion that owning their brokerage is the logical next step. Original purpose: support our entry into New York, a market dominated by mega brokerages. Results allowed sales to facilitate strategic, consultative discussions with target accounts.
One-Pager
EU Data Residency
Summarize offerings supported by our EU Data Centre to build confidence with EMEA prospects.
Brochure
Natural Language Processing
Explain the benefits of complex technology to prospects and customers in an approachable, relatable way.
Interactive Demo Portal
Zinier Demo Portal
Provide prospects with hands-on examples of key use cases and motivate them to schedule a live demo.
Sales Training
Feature-Benefit Flashcards
Align sales on our latest messaging for key use cases as part of an interactive Sales Kick Off session.
Training
Buyer Persona Trainings
Educate sales, success, and marketing teams on target audiences, decision-making dynamics, and messaging tactics.
Video
Partnership Co-Marketing Video
Illustrate the benefits of integrating IBM Maximo with Zinier to drive resales from this key partner.
Video
On-Demand Platform Demo
A recorded demo that mimics a real-life scenario start to finish — gated to bridge solution awareness and demo registration. Including it as a low-lift alt CTA on our 'Request a Demo' page allowed us to capture, nurture, and qualify leads on a timeline that suited their business.